"Paid For By" Identifiers - Candidate Questions
“Paid for by” requirements for political communications created by a candidate or an individual.
- "Communication" means an announcement or advertisement disseminated through print or broadcast media, including radio, television, cable, and satellite, the Internet, or through a mass mailing, excluding those placed by an individual or nongroup entity and costing $500 or less and those that do not directly or indirectly identify a candidate or proposition, as that term is defined in AS 15.13.065(c). AS 15.13.400(3).
- The definition of person includes a natural person, corporations, companies, partnerships, firms, associations, organizations, business trusts, societies, labor unions, nongroup entities, and groups. AS 01.10.60(8), AS 15.13.400 (14).
- What kind of “paid for by” identifier must be placed on a communication created by a candidate or an individual?
Clearly identify all communications with the words “paid for by” followed by the name and address or principal place of business of the person paying for the communication. AS 15.13.090(a)
- What are the “paid for by” requirements for communications created by a candidate or an individual that contain a print or video component?
The following statements must be placed in the print or video communication and must be easily discernable:
This communication was paid for by (person’s name and city and state of principal place of business).
A video communication that contains an audio component must also include the following statement read in a manner that is easily heard:
This communication was paid for by (person’s name).
For more information, see AS 15.13.090(a),(c) and 2 AAC 50.306.
- What are the “paid for by” requirements for communications created by a candidate or an individual for radio, audio media, or any communication that includes an audio component?
The following statements must be read in a manner that is easily heard:
This communication was paid for by (person’s name)
For more information, see AS 15.13.090(d) and 2 AAC 50.306.
- Are there exceptions to the “paid for by” requirements?
- A billboard, sign, or printed material paid for by an individual acting independently of any other person that is made to influence the outcome of a ballot proposition or initiative proposal application does not need to include a “paid for by” notification. This exception does not apply to advertisements in newspapers or other periodicals.
- Objects for which it is impractical to affix the information, including pencils, pens, buttons or other objects smaller than 3.5 inches by 5 inches excluding media advertisements, electronic correspondence or material on an internet website.
2 AAC 50.306(c)
- Envelopes used solely to convey the campaign’s communications do not require paid for by identifiers, however envelopes used to solicit/collect contributions (“contribulopes”) do require a paid for by identifier.
2 AAC 50.306(e)(3)(A)
- Signs created by an individual or nongroup entity, costing less than $500 do not require a paid for by disclaimer.
2 AAC 50.306(e)(3)(B)
- T-shirts, ballcaps, and similar items of personal apparel of minimal value, berry buckets, coffee cups, water bottles and similar objects having a principal purposed not related to campaigns or elections do not require paid for by disclaimers.
2 AAC 50.306(e)(3)(C)and (D)
- What is the penalty for missing or incomplete “paid for by” identifiers?
Violations of the “paid for by” requirements are subject to civil penalties of up to $50 per day for each day the violation continues. AS 15.13.390(a). A person commits the crime of campaign misconduct in the second degree if the person knowingly prints or publishes a communication intended to influence the outcome of an election of a candidate or outcome of a ballot proposition without a “paid for by” identifier. AS 15.56.014(a)(2)